RCL Social Media Guidelines
Date: Jan 2019
Scope: This procedure applies to Ritchie Community League (“League”) social media administrators.
Communications is responsible to manage the corporate social media presence and coordinate social media initiatives to ensure quality, active, and effective efforts.
Communications will monitor and oversee initiatives and activities taking place on social media, including social media scanning for emerging issues of importance to or involving the League.
Communications will work with appropriate Board Directors as required to respond to questions or concerns posted on the League’s social media channels.
Communications will acknowledge and correct misleading or inaccurate information about the League where required and appropriate.
All social media information including log-in details and passwords will be maintained by the Treasurers and stored in a secure location.
Use of Social Media:
Social media is intended to complement other League communications channels including the League website. Where possible and appropriate, social media posts will include links to primary sources of information, e.g. the League website.
Appropriate social media posts include information that is generally made available to the public, e.g. information posted on the League website.
Caution should be used when sharing sensitive information in “closed” social media channels (e.g. closed Facebook groups), understanding that a closed group does not mean the information cannot be shared externally.
Sensitive or confidential information, including legal matters, contractual matters, or personnel information should not be posted on the League’s social media channels. Posts regarding contentious or controversial matters will only be shared if specifically identified as part of an advocacy strategy on the topic.
As with email, information will not be shared via social media that League would not want seen on the front page of a newspaper.
Use of social media will comply with all copyright laws. This includes images or other information posted on other websites or social media channels.
Social media accounts will be updated regularly to keep the site engaging.
Content that includes foul language, vulgarities, or is sexually explicit
Content that is offensive to an individual or an organization, rude in tone, discriminatory, or abusive
Content that solicits, advertises, or promotes particular services, products, political parties, advocacy groups, or organizations
Content that infringes on copyrights or trademarks
Content that is considered spam or is off topic
Third party content posted on or to the League’s social media channels including, but not limited to, references to third-party businesses, events, services, or products does not constitute or imply endorsement, recommendation, or favouring by the League, its employees, or its Board of Directors.
Communications will use social media best practices in managing negative comments or responses on all social media channels. These best practices include:
a) Ignore trolls: “trolls” are considered social media users that actively create conflict on social media sites by posting content that is controversial or inflammatory.
b) Address legitimate concerns and take offline: Any legitimate concerns will be addressed by acknowledging the concern right away and inviting them to contact a director of the League board to discuss the concerns and come to an appropriate resolution.
c) Leave legitimate negative comments: The League will not remove negative comments or complaints providing they are legitimate. Deleting negative comments can harm the League’s reputation as the poster may be able to demonstrate that the League deleted the comment and is therefore not open and transparent.